UK-090 · TRUE BLUE CHARTERS · CONCEPT NOTES
MORE OF THE STORY.
LESS OF THE ADMIN.
A proposal to make the crew’s experience easier to discover, the day easier to understand, and an enquiry easier to manage.
START WITH WHAT’S ALREADY STRONG.
Steve and Mike have a real story: an experienced skipper, specialist crew, an established boat and original bluefin photography. The official website already explains prices, kit, safety and weather decisions. This concept brings those strengths into a clearer journey.
1. Make the next step easy
The current route asks visitors to check a schedule, contact Steve, download a Word booking form and return it. Start with a short mobile enquiry: preferred date, group size and contact details. Once Steve accepts the date, collect the full booking details online.
Keep the skipper in control. This is an availability request, not an instant reservation. Do not put unverified dates on sale.
2. Connect the weather decision to the paperwork
A simple private trip list could show: enquiry → accepted → deposit recorded → weather confirmed → balance paid → ready to board. One deliberate skipper action can trigger joining details and a balance reminder.
Keep BACS if that is what Steve prefers. Compare a booking service plus a shared roster with custom development before choosing the build. The useful question is how many trips need chasing, not how many features we can add.
3. Give people a reason to picture themselves aboard
Use real crew and guest footage for short videos: the departure, tackle preparation, what to bring, and the skipper explaining a day at sea. The generated harbour clip is a mood concept from their own photograph; it is not evidence of a real filmed trip.
- “Your first bluefin charter”: a 20–30 second explanation of the day, group size and included equipment.
- “Before we leave Mylor”: briefing, tackle and preparation, filmed by the crew.
- “A date has opened up”: use only live, skipper-confirmed availability and one enquiry link.
4. Measure enquiries before adding advertising
Track enquiry starts and completions, call clicks and confirmed charters. Ask Steve which dates are difficult to fill and where today’s customers come from. Small search or social tests make sense only if there is capacity and a clear way to attribute confirmed bookings.
Prioritise specific intent such as bluefin charters from Mylor or Falmouth. Keep the Poole business base and the Mylor departure point clear across the website and public profiles. No traffic or return-on-ad-spend forecasts have been assumed.